Optimization
Advanced Pixel configuration to improve event match quality, reduce duplicates, and get better ad auction performance.
Event Match Quality is Meta's score (1–10) for how well your event data matches real Facebook accounts. Higher EMQ = better attribution and lower CPMs.
The biggest driver of EMQ is sending hashed customer information (email, phone) with your events. Droplink's CAPI integration passes the visitor's IP and User-Agent automatically.
Check your EMQ score in Events Manager under "Overview". Scores of 7+ are considered strong.
Browser-side Pixel is blocked by ad blockers and iOS 14+ privacy restrictions. CAPI sends events server-to-server, bypassing these blocks.
Droplink fires CAPI events from our servers when a visitor accepts tracking and triggers your CTA. This supplements (not replaces) the browser Pixel.
Run both browser Pixel and CAPI simultaneously. Meta's deduplication logic handles duplicate events — use the same event ID on both to avoid double-counting.
Droplink automatically generates a unique event_id for each tracked event and sends it on both the browser Pixel and CAPI.
In Events Manager, check the "Received" column — if you see a count that's roughly the same as your actual events (not double), deduplication is working correctly.
If you see double counts, verify that your Pixel ID in Droplink matches the Pixel you connected to CAPI.
AEM is Meta's post-iOS 14 framework that limits tracking to 8 conversion events per domain. You need to verify your domain and prioritize events.
In Events Manager → Aggregated Event Measurement, verify your domain (the one your Droplink page lives on) and set your top conversion events in priority order.
If you use multiple Droplink pages for different releases, use the same Pixel across all of them to consolidate signal under one domain.
If your campaign is stuck in "Learning Limited" with few conversions, your event is too rare. Switch to a higher-volume event (PageView instead of a custom click event) to feed the algorithm faster.
Use the Diagnostics tab in Events Manager to catch configuration issues: inactive Pixels, missing parameters, or domain verification failures.
Consider using the Meta Pixel Test Events feature before going live — it lets you fire test events with a code so they don't pollute real campaign data.